Google AdSense Ad Placement

How To Get More Money From Your Google AdSense Ads

 

Over the past few years I have experimented with Google AdSense ad placement. Google themselves actually gives you a heat map that shows how visitors interact with your website. This is helpful in many ways and helps describe user patterns. Judging from what the heat map shows, Ad blocks in the left sidebar, And the top do very well. I myself use The three allowed ad blocks and place them both left and right sidebar and top content.

 Matching Ad colors To Your Blog

I have varied the types of ads in these locations from text only to text and image ads. I find that for my blog the left sidebar ad block is usually all text. The top content ad block is also usually text only and I vary the colors of the top block and see which does the best. In my tests I have found that all-black ads in this location do well. The left sidebar is usually Google default and colors. I do however change the background color to match the blog template. I usually put the ad blocks in a widget and if the widget color is anything other than white you should match the ad background color exactly to the blog. The hexadecimal code can be matched using color picker. This is a free tool that I use to hover my mouse pointer over the background color and copy the hexadecimal code to the Google ad block. This matches the ad block exactly to the blog template.

 Blending Your Ads

Having your ads blend into the blog makes it more appealing to the visitor. You can experiment with different styles or colors of the text in the ad. I have tried using blue title, and all the rest of the text being black. This usually works pretty well and makes the ad look like a navigation link within your blog. Blending your background in your ad requires two changes,you must change the border and the background color to the same hexadecimal code. Another tip is to make the solid block that is showed if no ads are available to be the exact same hexadecimal code. We don’t want blank spaces where ads should be, but if it does happen to you then having it match the blog is better than a great big white block showing.

 

On the top right sidebar I haven’t experimented with image only ads and a combination of text and image ads. These have mixed results and it depends on your blog layout, template style, and color scheme. Some of these stick out like a sore thumb and they won’t get many clicks. It all depends on the content of your blog and what advertisers are available to fit your niche and your content.

 Using Plug-Ins To Display Your Google AdSense

There are lots of plug-ins that will serve your Google AdSense ad’s. I use WP insert and it seemed to do pretty well. At the current time the only ad block being served by this plug-in is the top content ad block. The other ad blocks are being served up via widgets. You can just add the code to a text block and save it in the widget location that you want to show the ad. You have less control this way on where the ads show. WP insert has more control and you can disallow ads to show on certain pages of your blog.

 

 

Does Google Hate Bloggers Or Just Affiliate Marketers?

Does The Release Of A Secret Google  Document Help Or Hurt?

I saw a copy of the so-called secret pdf guideline report for Google’s contractors to use when ranking or rating our websites. I was a bit surprised by some of it, and not surprised at all by the rest. The pdf went into details on what Google looks for when considering if a site is useful or spam.  I also saw where in the report it talks a bit about ads and how they look at sites with different ad blocks above the fold and whether or not they add or detract to the site overall.

Well Google employees, I have a few comments on this, you asked us to place these ads above the fold for years. I would get messages in my inbox and read them. It would say in so many words, “You are missing out on earnings, please consider adding a large rectangle ad block above the fold”.

Google released a heatmap of where visitors click to help us as well. I have used this information to help with ad placement over the years. I am not alone there, a lot of folks take the Adsense team literally and do what they ask. Why would this ever hurt us anyway? Google said to do it, they should know that better than anybody and we can earn more from our blog.

Does The Right Hand Know What The Left Hand Is Doing?

Does the adsense team collaborate with other teams? I would like to know, if they rate us lower for ads above the fold when the adsense team asked us to do exactly that, then I call nuts on that. I have done well with this program, don’t get me wrong, I just hope they can clarify a bit better those who make Google a lot of money and pay their bills. Don’t you wish they had some kind of guarantee with their various services? I know they cannot do this, but with certain publishers who make them a ton of money, maybe some kind of agreement that they won’t drop you like a bad date?

There is no real way a search provider can offer this kind of agreement with it’s associates, maybe the preferred publishers get some kind of agreement, but not regular folks who happen to do a bit better than the general website owners.

We as bloggers and in many cases affiliate marketers wonder where this all leaves them. Does Google really hate us? Not really, they just are looking at how many ads are on the page and whether or not your review article is on target or not. They don’t want copied articles, we know that already. They don’t seem to mind as much the ads being there and I would hope not. A few people are saying that they may score the affiliate site a bit differently, and that’s just opinion I suppose. Some folks have said that affiliate marketers are just another unwanted step in the sales process.

But from what I could glean from the pdf is that in the case of the website that gets a manual review, the pdf is the baseline quality score for the manual review person to follow. We all know that the Panda updates were designed to rank sites that copy or scrape all their content a lot lower. I know for fact that some of these sites get through the filters from the algorithm, I have seen some of the very poor quality sites rank for terms that I use a few times a month while looking for a piece of software or other type of program or information.

Does the website provide the searcher what they are looking for and is it dead on target? If not, then the site could at some point come under a manual review if they rank highly for a certain term and be scored by a real person. If the site is owned by a large corporation or brand name, they seem to get some slack of sorts for what is termed as vital when dealing with their brand. There is a few large companies that don’t get any slack, and that is Yahoo and others.

My Take On Site Scoring With Ads Above The Fold

Google asked us to place those ads there a long time ago. I earned good money from this method that they themselves had us do. They also profited greatly from this very same method. After all, if they do not have us to place content for their ads, they don’t make a dime. Money that gets spent on their free lunch program they give to employees, the sleeping pods they use, the salary of each employee, and the list goes on. I know they don’t really care if they ban somebody for doing things they do themselves or have done. I also take issue with site scoring with ads above the fold taken into consideration as to site quality. I have a real hard time with the hypocrisy of the whole mess, or at least the appearance of it.

I will not change the way I write, or place my ads on my site. I also will stand my ground when it comes to writing what I feel on subjects of greater interest even though they may be a bit controversial. How do you feel when you are told how to think or how to act in your daily life? Probably not very well.

Should Google Let This PDF Out To The Webmasters?

I wonder about this question and I am not the only one who has brought up the subject. A lot of webmasters mention that if Google really wants site owners to do better and get rid of web spam, they should make what they want truly public. I have not and will not place a link for this secret pdf, there are a lot of places where you can get it. Google has been actively asking webmasters to remove the pdf and have been policing for sites that do have it.

I wonder how the web would be, and the quality of sites would be if this information was public and maybe released like a regular publication to adsense publishers and other webmasters who deal with Google in particular? It would be a good start, and then maybe open up the syndication of the document to others over time.

If they did this, they may change the style of the publication that shows actual site links and the comments for each. Yahoo was a bit miffed at the results, and if you ever get to read it, you will see why. Some of the sites are chosen in what seems a targeted fashion if the site in question ranks well for a particular search term. Not to say that all upper ranking sites will get a manual review, but it makes you more visible. This is just common sense.

I do hope things will get a bit more transparent with what Google expects of us and what we get from their spokespersons. I don’t really like to follow what these individuals have to say, it seems they are supposed to misdirect us on purpose in some cases. The algorithm will always be a secret and we understand that, but with the release of this pdf document and what we as webmasters can learn about it is the most important bit of actionable information that has been released in years.

 

 

 

 

 

*GOOGLE ® is a trademark of Google Inc.

Commission Commando Has Launched

Commission Commando is just launching now…

I know from the emails and other promotions that it will be a cool program with niche software that works. I wanted to tell everybody that there is live chat support for the product, not something you see in Internet Marketing products. The support center is located at IMSC Customer Care And Support

I know it works because I am a senior support staff member for Sean. I will be in there helping out and answering tickets along with the many others who are also helping customers.

I am seeing very few issues with the software or any other problems at this time. Just make sure you have your .net framework updated to a current version. I will supply the link for you here as well so you may find it easily.

.NET Framework

The link above will get you to the base download page where you can get .net 4.0. I always try to have everything updated when I try to run any software that is brand new, it helps avoid installation issues or running the software.

There is a few upsells on the program, don’t be alarmed or put off, these are truly optional. You will get full functionality from the base purchase and you may opt in at another time to upgrade your membership level.

Commission Commando looks like it will be big hit for a lot of folks. Doing away with traditional traffic methods from search engines who like to play games, this will help you get what you deserve. I myself really dislike even the name of Panda now, so much has changed and Google really does not like you, the affiliate marketer. Well, screw them where it hurts. We don’t really need them anymore. They don’t own the internet. I will be getting more of my traffic from other sources and you should be thinking of that too. Diversify on traffic generation methods and you will be the wiser for it.

Jim

Getting The Most Out Of WordPress And Fixing A Crashed Blog

WordPress Repair

I would have to say that a few years ago there was no way you could have said I would be commenting on this subject, let alone trying to show tips about it. I was fairly new to wordpress and was not that comfortable using it. I had tried a lot of web publishing software and like others, was not sure of the wordpress platform and what learning curve it would take to master it. I jumped in and with a lot of reading, trial and error, I was able to make a go of it and convert all of my websites to wordpress.

I now will not even think of doing a new website without wordpress and all the power it holds. You can use a plethora of plugins, but they must work and play well with the other plugins that are installed. That is one of the only major problems, is when you decide to update your base wordpress install, will all the plugins remain working?

Worst case scenario with plugins gone wrong

There have been horror stories of whole blogs going down just because of one plugin that threw a fatal error on an updated wordpress base install. The plugin author was not ready obviously, and the web publisher paid the price. They have had to try and fix it themselves, but that is hard to do if you are new. I will go over how this is done so you can fix any problems with your plugins folder and get your blog up and running again.

First you will need your ftp program. You should already have this if you are doing web publishing. Filezilla is good as is core ftp. I will walk you through the basic steps to disable your plugins folder for now, we will fix it later. What we will be doing is renaming your plugin folder, and then deleting the offending plugin if you know which one is causing the problem.

If you are not able to see your website or login to wp-admin dashboard, there is a solution, rename the plugins folder to plugins_old. As shown here you will need to navigate via ftp client to your wp-plugins folder, it resides inside of wp-content.

ftp client showing plugins folder

The next step would be to right click the folder and select rename. Rename the folder plugins_old and click outside the box, this will set the name. The next shot will show what we have done.

rename plugins folder

Your blog should now show to the world and you should be able to get inside the wp-admin dashboard.You may now right click inside of the area and select create new directory. Name it plugins. This will allow you to upload some basic plugins and start over for the time being, we will repair the old folder and get this back up and running in a minute here.

You can go to your ftp and re-upload a new set of plugins to the new folder, just name the new one as plugins. This will allow wordpress to see it and use what is inside. This is a step most of us don’t want to have to use, but it will get your crashed blog back up and running. You may now investigate the bad plugin, find it, delete it and then you may go through the process again renaming the newer plugins folders as older or whatever. At least you will be able to function. All that is next after repairs is to also rename the original folder back to plugins. This will keep all your ads or offers and seo settings intact.

What if I Know The Plugin That Caused The Problem?

There are times when you know from an error message in the wp-admin dashboard which plugin caused a fatal error or just generally does not work with the newer versions of wordpress. It is a sad day when the whole blog comes crashing down and your income and visitors with it. There is a way to just remove the one offending plugin, you delete it from the plugins section in your dashboard.

There are also times when trying to delete the plugin causes major issues. or refuses to be deleted. I will try and show you how to get rid of the problem.

You will need your ftp client again. We will be going back into the same directory, the plugins folder and open the plugins folder itself.

plugins visible inside plugins folder

 

The next thing we do is to right click on the offending plugin and select delete and confirm the deletion…

 

deleting a plugin

 

This should do it. You should be able to go back to your blog and confirm that all is working now. It;s a tough road sometimes to keep this all updated and working together. If you run into issues like this then having this method ready will work and help you keep your traffic flowing. If you lose traffic momentum, it may take awhile to have it come flowing back. You always need a plan for when disaster strikes.

Jim